Prevention, avoids painful and costly breakdowns.
Richard Morin • July 13, 2018
Do you run your equipment the way you run your body? What do you expect?
Selling prevention solutions for heavy equipment both mobile and fixed has challenged me for 30 years, and it seems to be getting worse.
People are focussed on next quarter profits, or on spending nothing now in the hopes that equipment will somehow last forever.
- Just as you take care of your body, drink fluids, exercise and generally take care of yourself, the same should apply to your equipment.
- Tracking the cost savings is simple and easy to see.
- Your OEM supplier may not be too interested in seeing his sales of parts drop, but who do you owe allegiance to? Your supplier or your company?
We just keep working on one prospect at a time, and through word of mouth we keep growing, but ... it should not be that hard to help prospects become customers who profit from the solutions we sell them.